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Poster and billboard advertising is an acute way of judging the difference between two places. In the undecorated steel and glass of airports there can be few indicators to remind a traveller who has just arrived that they have even left their original location. One of the common and decisive indicators is a change in language or tone in the advertisements that are on display.
I remember landing in London for the first time and getting the tube into the city. At the first station three escalator journeys awaited, and on the tiled wall during the slow ascent there passed identical framed advertisements spaced a little apart from one another the whole way up. This deluge of small posters is not a rare sight in the London Underground, but it seemed unusual to me initially as it did not mirror any other metro or untergrundbahn that I had previously encountered. Continue reading “This Is Your God: Orienteering by advertisements”