It is difficult to deny that Kraftwerk have been an astoundingly influential band since their formation in 1970. Revolutionary at the time, the German quartet incorporated an almost entirely synthesised music in an attempt to foreground the oncoming new media phase. But one of the more interesting quirks about Kraftwerk is not necessarily their music itself, but the idea of time that surrounds their music. With its industrial, drum-machine-driven synth and robotic sound, the music was designed to be “music of the future” in the 70s. However, it has since dated due to the technology that they employed in making it, and has instead placed them irrevocably at a certain point in the past. They are a band that lack a temporal definition, both part of the past and part of the future.
The digital age is popularly seen as an age of infinite information. It is described using terms like “interactivity” and “new media”, and is highlighted as an era that allows for the endless access of customised information at the fingertips of every individual user. The result is often a transient relationship between the user and the information, and as a result the idea of time, and our use of time, is becoming topical in current cultural writing.
I recently had a conversation with a friend where we discussed how this overload of information that we are faced with in digital life is becoming impossible to keep up with. He pointed out the growing trend in online browsing to switch from search engines and web-surfing to following “digital curators”. Continue reading “Boogie Monsters – Ghosts of the 70s in the digital age”